Ethique Bar Shampoo Tone It Down 15g

Wave bye-bye to brass and hello to bright, buoyant hair with Ethique Bar Shampoo Tone It Down — a 15g purple toning bar crafted for blonde and silver locks.

What makes Tone It Down stand out? It combines ethically sourced purple mica pigments with nourishing babassu oil and cocoa butter, plus a dash of beetroot for a subtle color boost. This is toning that works with daily washing, not one-off dyeing—helping color-treated hair stay vibrant between salon visits without dulling shine.

• Tones brass and enhances cool tones — purple pigments neutralize yellow and orange hues to keep blondes luminous and silvers icy.
• Moisturizing care in every wash — babassu oil and cocoa butter hydrate without weighing hair down, leaving strands soft, smooth, and manageable.
• Color-safe and versatile — gentle enough for daily use and suitable for color-treated hair, so you maintain tone without sacrificing shine.
• Long-lasting, travel-friendly formula — each mini bar delivers at least 10 washes, making it ideal for busy routines and on-the-go lifestyles.

How to use: Wet hair, glide the Tone It Down bar along lengths or work into a rich lather in your hands, then massage from scalp to ends. Rinse thoroughly. For deeper toning, repeat once or twice per wash. If you normally condition, follow with your regular conditioner after rinsing.

Ideal for: anyone with blonde or silver hair who wants to combat brassiness, maintain cool tones, and simplify their routine with a compact, easy-to-use bar. It’s a practical, everyday solution that respects color-treated hair while delivering noticeable brightness and vibrancy.

In short, Ethique Bar Shampoo Tone It Down 15g offers a targeted, color-conscious approach to toning: a compact, daily-friendly bar enriched with purple pigments and nourishing oils to keep your hair bright, cool-toned, and healthy between washes.